Chicago, IL · Est. 2021 · Home service marketing
We build repeatable acquisition systems for mid-market home service businesses — with a focus on attribution, reporting, and sustainable paid channels. Not a campaign shop. A systems shop.
Get in touch| Service | Description | Typical outcome |
|---|---|---|
| Paid acquisition (Google, Meta) |
Full-funnel paid campaigns across Google Search, Local Service Ads, and Meta. We build the account structure, manage bidding strategy, write copy, and operate a monthly optimization cadence. Everything tied back to booked jobs, not impressions. | Lower CPL, higher close rate from paid |
| Marketing automation and CRM |
Lead routing, follow-up sequences, and CRM configuration that makes sure every inbound inquiry gets a response within minutes. We set up the system, train your team, and hand it over clean. | Faster lead response, fewer missed jobs |
| Attribution and reporting infrastructure |
Call tracking, form attribution, and a single dashboard that shows where every job came from. If you can't tell which channel is working, you can't make smart budget decisions. We fix that. | Full-funnel visibility, smarter spend allocation |
| Conversion rate optimization |
Systematic testing of landing pages, form copy, and call-to-action placement. We run structured A/B tests and work toward measurable improvements in form completion and call rates. | More bookings from existing traffic |
Mid-market home service businesses with enough volume to justify a real attribution setup. You're past the stage where "just run some ads" is good advice.
HVAC, plumbing, electrical, pest control, restoration. Businesses with defined service areas, measurable job values, and a need for consistent inbound at predictable CAC.
You think in terms of processes and metrics, not campaigns. You want to understand CAC, LTV, and margin by channel — not just a monthly lead count.
Katherine Brenner founded Masonhouse Media in 2021 after seven years in enterprise marketing ops. The firm builds repeatable acquisition systems for mid-market home service businesses, with a focus on attribution, reporting, and sustainable paid channels.
Most agencies optimize for visible deliverables — ads, content, reports. We optimize for the underlying system: the data structure, the attribution model, the follow-up automation that makes sure leads don't die in an inbox. The campaigns are the output. The system is the work.
Based in Chicago. Clients nationally, with a concentration in the Midwest and Northeast.
| Name | Robin CrielHead of Client Partnerships |
| Role | Owns initial client conversations and onboarding handoff. |
| Background | Prior: 8yr B2B services sales across construction and facilities management. |
If you're operating a home service business at scale and want to discuss what a properly instrumented acquisition system looks like for your operation, we're happy to have that conversation.